The Fandom Network is Sony Pictures Television’s digital studio & network focused on building fan communities for our film & TV IP and the next generation of IP and creators that drive fandom and engagement across social platforms to meet audiences where they are today. The team operates at the intersection of digital innovation and studio storytelling, developing digital-first formats & IP with emerging digital talent that have the potential to evolve into multi-platform franchises.  The north star of the Fandom Network and this role is to extend, expand, and deepen fandom around our priority IP, while also incubating and building new digital brands and formats that can evolve into scalable, long-term franchises for the studio.

Role Summary

The Director, Digital Creative & Content Strategy will lead the creative strategy and development of new IP, creators, and formats within the Fandom Network. This is a brand-new function within the Fandom Network that combines the responsibilities and experience of a studio development lead and a digital producer. It’s a hybrid, emerging role that sits at the intersection of Hollywood and the digital creator economy, requiring a buyer and seller mindset through a digital creator and fan lens.

The ideal candidate is a highly motivated, self-starting creative leader with a deep understanding of digital storytelling, creator ecosystems, and platform trends. This leader must be obsessed with fandom – understanding what creates it, what fuels it, and how to recognize its potential in emerging creators, communities, and storytelling formats.  They will combine strong creative instincts with strategic and operational rigor to build and execute development plans that align with Sony Pictures Television’s broader objectives.

Key Responsibilities:

Creative Development & Strategy

• Lead the creative development slate and incubation of digital-first IP and creator-led formats across platforms.
• Shape creative strategies & initiatives to test, incubate, and scale emerging formats, talent and franchises.

Talent & IP Incubation

• Identify and evaluate top digital creators, emerging IP, and innovative content formats for potential digital development or adaptation.
• Translate creative concepts or IP into platform-native formats and iterate based on learnings.
• Maintain a deep understanding of creator communities, fan culture, and platform innovation to inform development opportunities & priorities.
• Collaborate with creators to understand goals, define brand identities, storytelling approaches, and audience growth strategies that lean into platform-native formats and best practices within defined budgets. 
• Provide notes on creative concepts, outlines and edits that align the project to digital storytelling and platform best practices.

Pitching & Partnership

• Develop and deliver strategic and creative pitch materials for internal stakeholders, creators, and external partners.
• Partner with internal development teams, Business Affairs, and other studio departments to structure talent & production deals, packages and business models in alignment with broader studio objectives.

• Shepherd projects from concept to execution, then transitioning projects to creators / production units as well as the Channel Management team for channel, programming, and audience strategy.
• Ensure that creative and strategic plans are documented, actionable, and aligned with the studio’s overall goals.

Requirements

• 8+ years of experience in creative development at a studio, digital media, content strategy, or related areas within entertainment or platform-based companies.
• Proven track record of developing and launching creator-led or digital-first content.

• Established, strong relationships with creators and deeply connected to the creator ecosystem and digital culture.

• Strong understanding of digital platforms, audience trends, and fandom-driven ecosystems.
• Demonstrated ability to collaborate across creative, business, and strategic functions.
• Excellent communication, presentation, and organizational skills with ability to manage multiple priorities in a complex studio environment.
• Highly motivated self-starter with strong creative judgment, strategic acumen, and the ability to translate digital trends into business opportunities.

• Entrepreneurial mindset, able to work independently and drive initiatives from concept through execution.
• Passionate about storytelling, innovation, and the evolving relationship between studios, creators, fans, and IP.

The anticipated base salary for this position is $130K to $170K. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.